London Planner, 9th December 2009
What is it all about the words “limited collection” or “for a limited time only” that sends us into a spin? Knowing that something is available for only a short space for time seems to immediately add to its allure, which probably explains why the recent spate of pop-up shops in the capital have proved so popular.
Adding its name to this super cool trend is Sunspel. It’s here today, gone at the end of January retail space in swish Mayfair plays host to the brand’s luxurious apparel – to be tempted by boxer shorts made famous in an iconic 1980s advert for Levi’s 501 jeans, or opt for its 007 Polo Shirts as modelled by Daniel Craig in the hit film, Casino Royale.
Sunspel, 12 Davies Street, W1. 030 7493 6421
