Press Coverage

Mutton dressed as lad:
Here comes the new model army

The Times Newspaper, 24th June 2009

‘I have seen two fashion photographs recently promoting collections which feature, shall we say, the kind of men you see in the real world, and not the unnaturally scrubbed, wrinkle-free, boy-men male models who tend to populate magazines, billboards and bus shelters these days’…

Read full article


Gethin Jones, Attitude

Attitude, 20th April 2009

TV presenter and Strictly Come Dancing star Gethin Jones poses in Attitude magazine wearing some rather fine boxers (OK, you can only glimpse them but they look damn good)…

Read full article


Sunspel featured in GQ

GQ Magazine, 6th March 2009

Our classic white t-shirt makes a double appearance in GQ magazine…

Read full article


i-D The Artisan Issue

i-D, 10th August 2008

Kris Van Assche is the latest designer to collaborate with English heritage brand Sunspel on a slick range of men’s underwear. Following collaborations by Thom Browne and Paul Smith, the 100% superfine cotton collection comprises of a tank top and matching briefs, and is faithful to the Paris-based Belgian designer’s elegantly nonchalant aesthetic…

Read full article


Kris Van Assche launches underwear with Sunspel
MF fashion

MF fashion, 16th April 2008

Kris Van Assche’s menswear collection is getting stronger. The Belgian designer, who has been the creative director at Dior Homme for two seasons, has signed an agreement with the British company Sunspel to launch a men’s underwear collection which will arrive in the shops in July, as the designer explained to MFF…

Read full article


Boxer fresh: Sunspel comes out to play…

Monocle, 1st February 2008

It has been 60 years since British underwear and T-shirt label Sunspel introduced its two-ply Egyptian cotton boxer shorts to the discerning English gentleman. But the business is still growing and finding loyal followers…

Read full article


Boxing clever

The Independent, 14th January 2008

So many smalls, so little time. But what sort of underwear should the smart man invest in? Josh Sims finds out why classic boxers are still every boy’s best friend…

Read full article


GQ Style The London Look

GQ Style, 1st April 2007

The new season, the new looks,…

Read full article


Monocle – top menswear labels

1st February 2007

Some choice exposure on the buff back of Daniel Craig in Casino Royale has given British underwear label Sunspel urgent new appeal, something it’s capitalising on with a new range of T-shirts and Bengal boxer shorts…

Read full article


GQ Magazine’s 100 Best Things…

GQ Magazine, 1st December 2006

No.54: Sunspel’s perfect white T-shirt… Well, here’s all you need to know: Marks & Spencer standard crew-neck vest for your under-a-jumper-winterwear, American Apparel V-necks for wilder weekend activities and Sunspel T-shirts for the smarter, sharper occasion…

Read full article