‘I have seen two fashion photographs recently promoting collections which feature, shall we say, the kind of men you see in the real world, and not the unnaturally scrubbed, wrinkle-free, boy-men male models who tend to populate magazines, billboards and bus shelters these days’…
Press Coverage
Gethin Jones, Attitude
Attitude, 20th April 2009
TV presenter and Strictly Come Dancing star Gethin Jones poses in Attitude magazine wearing some rather fine boxers (OK, you can only glimpse them but they look damn good)…
Sunspel featured in GQ
GQ Magazine, 6th March 2009
Our classic white t-shirt makes a double appearance in GQ magazine…
i-D The Artisan Issue
i-D, 10th August 2008
Kris Van Assche is the latest designer to collaborate with English heritage brand Sunspel on a slick range of men’s underwear. Following collaborations by Thom Browne and Paul Smith, the 100% superfine cotton collection comprises of a tank top and matching briefs, and is faithful to the Paris-based Belgian designer’s elegantly nonchalant aesthetic…
Kris Van Assche launches underwear with Sunspel
MF fashion
MF fashion, 16th April 2008
Kris Van Assche’s menswear collection is getting stronger. The Belgian designer, who has been the creative director at Dior Homme for two seasons, has signed an agreement with the British company Sunspel to launch a men’s underwear collection which will arrive in the shops in July, as the designer explained to MFF…
Boxer fresh: Sunspel comes out to play…
Monocle, 1st February 2008
It has been 60 years since British underwear and T-shirt label Sunspel introduced its two-ply Egyptian cotton boxer shorts to the discerning English gentleman. But the business is still growing and finding loyal followers…
Boxing clever
The Independent, 14th January 2008
So many smalls, so little time. But what sort of underwear should the smart man invest in? Josh Sims finds out why classic boxers are still every boy’s best friend…
Monocle – top menswear labels
1st February 2007
Some choice exposure on the buff back of Daniel Craig in Casino Royale has given British underwear label Sunspel urgent new appeal, something it’s capitalising on with a new range of T-shirts and Bengal boxer shorts…
GQ Magazine’s 100 Best Things…
GQ Magazine, 1st December 2006
No.54: Sunspel’s perfect white T-shirt… Well, here’s all you need to know: Marks & Spencer standard crew-neck vest for your under-a-jumper-winterwear, American Apparel V-necks for wilder weekend activities and Sunspel T-shirts for the smarter, sharper occasion…










