This little film gives a glimpse inside our Shoreditch shop as we worked frantically to get it ready in the run-up to our opening this spring. For those of you who’ve already visited us, you’ll get an idea of what work had to be done to get it into its current state. For those of you yet to visit us, you’ll get an idea of what you’re missing.
You can see our unique changing room being put together from the ancient grills the builders uncovered from the front of the shop. You’ll also get a quick view of what we use to sort out post – a great big cabinet originally used in our factory in Long Eaton. If you’re wondering what those things are that look like instruments of torture, they’re actually antique canes. We promise. And if you’re lucky you might spot Jade, our store manager, in a fetching beret.
There’s also a sense of the atmosphere in Redchurch Street and the surrounding streets. This is an area with a lot of stores and cafes opening up and it has quite a buzz to it. There’s a brief appearance by the Albion, where we buy the amazing cakes and coffee that get us through the day.
We’re working on a follow-up ‘after’ film, showing the finished shop in all its glory. Watch this space.
