
Like a man who doesn’t need to raise his voice to command attention, there’s something about completely plain clothing that makes it hard to ignore. It’s just so confident.
Thursday, 6th May 2010

Like a man who doesn’t need to raise his voice to command attention, there’s something about completely plain clothing that makes it hard to ignore. It’s just so confident.
Tuesday, 13th April 2010

A change of colour changes everything.
The plain black tee is a very different proposition from the plain white tee. While the white tee is simple, stripped down, almost zen-like in its purity, the black tee broods. It’s intense.
Friday, 26th March 2010

In 1967’s The Graduate there are two moments when you can see Benjamin Braddock, played by a young Dustin Hoffman, making the decisions that serve to turn him from a goofy, awkward, suburban weirdo of a boy, into a still goofy, still awkward, but heroic and magnificent weirdo of a man.
Friday, 19th February 2010
You can’t get any simpler than a plain white t-shirt. It’s a design classic. And a Sunspel white cotton t-shirt is a classic among classics. GQ magazine understand this, which is why they picked a Sunspel plain white t-shirt for their 100 Best Things In the World Right Now.
Once, the t-shirt was an undergarment. But wars tend to break down social mores, and after pictures were published during the Second World War of American GIs wearing t-shirts and looking like bona fide heroes, the look caught on. It was a cool, casual, edgy look, and it became a symbol of youthful rebellion.