To celebrate the season we present a little soundtrack for summer picked by our friend Robert Elms, writer, DJ, broadcaster and sharp dresser. He’s selected plenty of classic soul, stirred in some new wave raucousness, made sure there are enough chilled tunes… and added a hint of summer storms.
This is for all who practice the art of relaxation. Because if you’re going to relax, you might as well relax properly. And here’s how to dress for the occasion.
Our new range of loungewear is designed to make you feel cosy and liberated all at the same time. It’s easy lavishness for a laid-back day. But, as you’d expect, we’ve cut no corners here.
This year is our 150th anniversary as a business and one of the ways we’re celebrating is with a special photo shoot that really underlines the values behind Sunspel.
The early decades of the 20th century were a hotbed of innovation in all kinds of fields. In 1917 a young businessman named Jacob Golomb, whose company made long-lasting swimwear (hence the name Everlast), was introduced to boxing by a pugilist called Jack Dempsey. Dempsey asked Golomb to make him some protective headgear that would last much longer in sparring than the headgear that then existed. Golomb made the headgear, it worked, and he looked around for something else to redesign.
Good news if your underwear drawer is looking a little neglected. We’ve updated our range of boxer patterns and colours for summer with some fresh new checks and bold, bright colours.
A lot of interesting things are happening near our shop in London. A mould-breaking coffee house has just opened in the same road – it’s called Penny University. Forget your skinny latte and your mocha, forget even your espresso. These guys are serious coffee purists.
Last week our director Nick spent a few days in Japan, and while he was there he took some photographs. As these pictures reveal, it’s a culture with many similarities to ours but some strange differences too.
Here’s a sneak preview of our latest photo shoot – in a boxing gym. We’re delighted with the results, by the way, but you’ll have to wait to see the pictures themselves. Instead, take a look at this short behind-the-scenes film – this is a new edited version of the film.
Billy Joe Saunders is a young British professional boxer (and a rising star), and the film shows him modelling some of our clothes in an East End gym.