When a new or existing customer pays a visit to one of Sunspel’s much-feted stores in Shoreditch or Soho, or for that matter takes in the entire range available online, they are likely to notice a unique combination of recent technology and timeless, durable style. However, whether they are examining one of the company’s classic polo shirts, T-shirts, underwear or an entirely different product, a certain high quality craftsmanship should also not escape their notice.
Such craftsmanship is evident in the little details of a Sunspel product’s technical specification, but will always be most obvious to those who actually wear the brand’s luxury clothing on a daily basis. Sunspel, after all, very much stands for a highly wearable, everyday luxury with its extensive collection of basics. These items, also encompassing the likes of knitwear, sweats, trousers and sleepwear, are assured of their character in large part by British skills and techniques that can be traced back to the earliest days of the present Long Eaton factory.