As a company whose sole focus was the manufacturing of underwear throughout its formative years, it’s fair to say that we are passionate about the subject matter. And so we were thrilled when we heard that the exhibition was scheduled to take place, and even more so when we learned that the curators had selected a pair of Sunspel boxer shorts to feature in it. Alongside the boxer shorts, an original Sunspel advertisement will be displayed, emblazoned with the somewhat risqué ‘Men Feel Swell in Sunspel’ slogan, which no doubt got tongues wagging when it was first hot off the presses back in 1949, and still manages to raise a smile in our customers today.
To commemorate the Sunspel boxer short being on show at the V&A and to our long and storied history in the manufacturing of underwear, we wanted to make something special. As with most of our new developments, the process began at our well-preserved archives, which are a constant source of inspiration to us, there, we discovered original pair of button fly boxers which would form the basis of the design.