Described as ‘the easiest way to look like James Bond’, Sunspel’s classic Riviera Polo Shirt helped make a style icon of Daniel Craig in Casino Royale. But the qualities that make the Riviera so cool – and so luxuriously comfortable – originate in a brilliant piece of 1950s fabric innovation.
Relaxed, contemporary and very British: when James Bond was rebooted for the 21st Century, he wore Sunspel. Casino Royale made a star of Daniel Craig, and turned the classic 1950s Riviera Polo Shirt into a modern wardrobe icon. Suddenly, dressing like Bond became achievable for every man.
As the FT put it, wearing the Riviera is ‘the easiest way to look like 007 without having to wear a tuxedo.’
Crafted from a lightweight, extremely soft cotton mesh and cut for a relaxed, flattering fit, it’s virtually impossible not to look and feel cool in a Sunspel Riviera.
That timeless, effortless style made it a perfect choice for the rebooted Bond in 2006. But the origins of the Riviera Polo Shirt go back to the 1950s, and a typically groundbreaking piece of Sunspel fabric innovation.