How does print design for clothing differ from other kinds of print design?
My first degree was in Printed Textiles, which helped me with the particular intricacies of designing for fabric, but really this was just a bonus. My approach is the same for any project: always intuition and process-led, even if the outcomes vary widely.
Your prints for Sunspel are inspired by two iconic festivals of the British summer, with the Isle of Wight design reflecting the festival’s psychedelic origins, and the Glastonbury pattern incorporating the shapes of the Pyramid Stage and the rolling Somerset hills. Can you tell us a little about how you developed the concepts?
Having been to both festivals the difference in their locale of land and sea felt important. Having a location in mind helped develop each shirt to be visually very different from each other.
I worked closely with David Telfer, the Sunspel creative on this collaboration. The iconic Glastonbury Pyramid stage, nestling amongst the rolling hills, was key to David’s vision.
Creating and achieving the right shade of blue gave the nautical theme that I felt needed to resonate from the Isle of Wight shirt.
Your works for album covers, such as The Chemical Brothers’ Surrender, are instantly recognisable and vividly capture the energy and excitement of the music. Does music inform your approach to making artworks?
Probably subliminally. Music is a daily theme – I pop it on to invigorate myself and get the creative blood pumping! And then sometimes I switch it off to focus and reflect.