Sunspel Piccadilly is located on Jermyn Street, home of the traditional gentleman’s outfitter. Since 1664 the street has provided history’s most famous gentlemen, such as Cary Grant, Winston Churchill and Ian Fleming among many others, with the very best in British shoes, shirts, ties, and toiletries. Alongside Savile Row, Jermyn Street is the world’s most famous retail destination for men’s clothing and accessories.
Our Jermyn Street store takes Sunspel back to its roots, with a contemporary take on the traditional gentleman’s outfitter. The retail embodiment of our ethos, combining the best of British tradition with modern style and innovation, the store houses a collection of Sunspel favourites, including our iconic underwear, T-Shirts, and Riviera Polo Shirts, as well as seasonal additions within its classic surroundings.