The Journal

A Sunspel Floral Feast

For this year's Chelsea in Bloom, we bring the floral feast theme into the world of Sunspel with a subtle culinary take on British nature.

Every May Chelsea in Bloom transforms the streets of Chelsea. London’s largest free-to-attend flower show coincides with the world-famous RHS Chelsea Flower Show, and we join the festivities by decorating our store in Duke of York Square with a rich floral display that reflects the annual theme.

This year the theme is ‘Floral Feasts’ and we bring this into the world of Sunspel with a subtle, culinary take on British nature. Running through the store is a banqueting table, covered in rolling green moss and adorned with foraged, edible florals which tumble off the table and spill onto the street. Dandelion, cow parsley, wild garlic and elderflower sit among silk scarf napkins and fragments of silverware, evoking the scene of a wild feast in the British countryside.

The white Sunspel Classic T-shirt is a central feature, displayed alongside photography by London photographer Richard Round-Turner. Perfected in our factory for over 100 years, it represents purity, minimalism, organic nature and British craftsmanship - a perfect piece for spring.